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YouTube has recently rolled out hashtags landing pages i.e. pages showing videos with those specific hashtags. YouTube posted about this on its Google support page, in which Youtube has clearly mentioned that this new feature will help users discover videos through hashtags. Hastags are not new, social media platforms like Instagram and Twitter has been extensively using hashtags over the years, as far as YouTube is concerned it had only scratched the surface, until now. The new hashtag landing pages will be accessible through all the platforms be it YouTube apps on Android or iOS or its desktop version.
TeamYouTube's Jensen shared on the Google support page that the use of hashtags on YouTube will change YouTube and will help users in a way in which videos will be grouped as per content. Until now, when hashtag are clicked on YouTube, it would show videos that used the particular hashtag in combination with a lot of related content. With this update, now clicking on a hashtag will take the user to a dedicated page that only has videos that use the particular hashtag, which the user has clicked.
Google has confirmed that the dedicated page for hashtag will sort the videos is such a way that the best videos will appear on the top. Seemingly its difficult to analysis what Google means by “best videos” as when a particular hashtag is searched, the videos were at least not arranged by maximum number of views. Although the hashtag landing pages do show more specific results for videos compared to just searching for the phrase.
YouTube's Creator Insider channel posted a video that also reveals that users will be able to search for a particular hashtag and get to a landing page for that particular hashtag. Engadget has reported whereby it cited a YouTube spokesperson saying that this feature will be rolled out over the coming days or weeks.
The good news is the hashtag landing pages on YouTube have been rolled out for both mobile and desktop.
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